yet have less and less time to process it. That’s why every small business needs a brand—a fundamental message or impression about its products or services that punches through the clutter and anchors itself in the customer’s memory.
Customer service is one of the most important ways a small business can distinguish itself from competitors. You have the unique opportunity to connect directly with your customers, furnish the products or services that meet their needs, help them with problems, and follow up after the sale. This generates more than just sales; it also creates relationships that will not only keep those customers coming back, but also lead to referrals and new business
Efficiency is the key to maximizing small business profitability, productivity, and potential. But in devoting so much attention to processes and people, however, small business owners often neglect to optimize their most important asset—themselves.
ORMOND BEACH, FL — Eagle Spring Filtration is a water-filtration business that supports any residence or business that relies on municipally treated water. The company not only sells complete filtration systems in the U.S., but it also developed a simple, low cost filter for Third World nations in need of proper drinking water.
In 2010, owner Stephen Dann passed away suddenly. Stephen’s wife, Sharon, recognized the need to continue Stephen’s work and took over the business. Unfortunately, she knew nothing about the day-to-day operations and did not have previous business experience.