Brand marketing tip

Consumers today are increasingly bombarded with information.

yet have less and less time to process it. That’s why every small business needs a brand—a fundamental message or impression about its products or services that punches through the clutter and anchors itself in the customer’s memory.

Just how important is branding to a small business?  It can create a loyal following of customers, and build a solid customer base for the business now and in the future. It’s always easier and more cost effective to sell to an existing customer than it is in attracting a new one.

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Saying Thank you to your customers

It has been said that when we express gratitude,

“we must never forget that the highest appreciation is not to utter words, but to live by them.”.

John F Kennedy

For small business owners this is particularly important when it comes to thanking customers for their business. Without their support, few enterprises would last very long.

Simply saying “thank you” goes a long way toward securing a customer’s loyalty. But there are other things you can do to express your gratitude to show that you truly mean it. Here are some suggestions:

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At some point in their lives, just about everyone has had a thought about starting or owning their own business.  The idea of being your own boss, and in control of your future success, has been a dream for many of us.

SCORE’s main mission is to help people who want to start or own a small business. We provide assistance and counseling to thousands of people each year to help them determine if their business idea is feasible and worth pursuing.

We encourage you to pursue your dream to own a small business and we stand ready to help you achieve that dream.  Our role is to serve as your experienced business adviser & our services are both free and totally confidential.  Plus, an SBA study shows that businesses counseled by SCORE have a substantially higher success rate.

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sucessfull Business Habits

Business owners are only able to obtain success by developing habits that are effective in driving success.
Here are some habits that ensure business success.

Habit 1. Cultivate Inner Networks

Entrepreneurs are fully aware of the influence of networks in the industry. They invest time in fostering relationships with colleagues, peers and mentors. Through this network, they are able to give each other support and advice regarding important issues. Having an inner network is also essential for the increased number of people connected to your business.

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